A baby’s skin is more delicate than you might think. Unlike adult skin, it undergoes a maturation process for several months after birth. While babies may exhibit a variety of skin conditions, there are only 3 main skin types that are common to babies of all ethnicities: normal skin, normal sensitive skin, dry skin.
We believe the personal care industry - and specifically the baby care industry - is broken. When we considered this venture, we saw three opportunities available to us as a small company to challenge the approach used by larger consumer goods corporations to get high-quality, yet affordable, products into the marketplace.