I’m Nico Chery, a French dad raising two daughters in Chicago, Illinois. When we were expecting our first child, I became concerned about the growing number of chemicals used in our personal care products, and the lack of transparency in the personal care market.
I left my career in finance to start NOLEOTM because I think families deserve better.
Our Diaper Cleanser and Moisturizer is based on a completely natural product used instead of chemical-filled wipes in my home country of France. I hope we can help parents rethink the diaper change and make this so-called inconvenience of parenthood into a moment that promotes health and bonding.
It’s just the beginning of my journey to help families more easily choose simple, healthy, and natural products to give their kids the best start to life. For more information about our mission, click here.